Why Agadir Attracts Investors in 2026
Agadir benefits from a rare combination of factors favourable to real estate investment: exceptional sunshine of more than 300 days per year, world-class tourist infrastructure with its expanded airport, five-star hotels and renovated promenade, and structurally strong rental demand driven by European beach tourism, Moroccans living abroad and northern European retirees. Since 2023, the city has been experiencing a catch-up dynamic after years of moderate prices, with annual increases of 8 to 12 percent in sought-after areas.
The Souss-Massa Regional Development Plan 2026–2030 includes massive infrastructure investments, notably the motorway link to Marrakech, port expansion and the development of the Aourir-Taghazout tourist zone. These structural projects will amplify the region's attractiveness and support real estate values in the medium term. Investors who position their acquisitions today will benefit from the capital gains generated by these developments over the coming years.
Neighbourhoods and Prices per m² in 2026
The Founty-Hay Mohammadi area remains the benchmark for upmarket apartments: expect between 12,000 and 18,000 MAD/m² for residences with sea view or pool. The Agadir Bay sector displays the highest prices, up to 22,000 MAD/m² for first-line locations. Talborjt and the city centre offer opportunities from 8,500 MAD/m² — ideal for investors focused primarily on yield, targeting Moroccan tenants and medium to long-term stays.
The Taghazout Bay area, 20 km north, represents the most dynamic segment of the market. The integrated tourist development has pushed prices from 7,000 to 15,000 MAD/m² in five years, with projections remaining bullish. Aourir, between Agadir and Taghazout, still offers opportunities at intermediate prices (9,000–13,000 MAD/m²) with interesting appreciation potential. For villas, the Adrar residential neighbourhood shows prices between 3 and 8 million MAD depending on size and amenities.
Rental Yields and Acquisition Strategy
A well-located two-room apartment in Agadir generates annual gross short-term rental income (Airbnb/Booking) of 70,000 to 120,000 MAD depending on the neighbourhood and quality of management. For an acquisition at 900,000 MAD, this represents a gross yield of 8 to 13 percent, before management fees and charges. In long-term rental, yields range between 5 and 7 percent gross, with fewer operational constraints but also less flexibility for personal use.
The highest-performing strategy in 2026 is to acquire an apartment in a serviced residence (pool, security, beach access) in the Founty or Taghazout Bay area, furnish it carefully and entrust it to a professional concierge for short-term management. This approach combines high rental yield, guaranteed property maintenance and the possibility of personal use off-season. Nesty provides comprehensive support from acquisition to management, with a personalised profitability projection before any purchase decision.
